Back to Portfolio

< Brand Identity >

WR Racing Tech Logo Design

12-step logo design process for a motorsport brand — from concept sketch through grid construction, wireframe, mechanical detailing, and final colour finish. Client: WR Racing Tech

WR Racing Tech Logo Design — Brand Identity project by Anthony Rosado

WR Racing Tech Logo Design — Brand Identity Case Study

The Racing Tech logo was developed through a structured 12-step process that combines hand-sketched ideation with precision vector construction. The mark merges the letters R and T into a dynamic, triangular racing symbol.

Early stages focused on proportions and angles before converting the sketch to a vector wireframe. Depth was then introduced through thickness variation and bevelled edges to achieve a three-dimensional mechanical feel.

Background elements — gear teeth, pistons, and wrench contours — were composed around the mark to reinforce the performance and mechanics theme. Shading and highlights bring the assembly to life.

The final logo applies a metallic orange finish to the mark with gold lettering, ready for use on dark backgrounds across branding, apparel, and digital applications.